Collective Insights Blog by Dr. Gregory Kelly

One of the public health goals of prevention is “flattening the epidemic curve*,” which essentially means decreasing the growth of new infections now, so they can be spread out over time. This is the reason why businesses are asking employees to work from home and governments are enacting policies to support social distancing strategies. In essence, public health wants to push some of the infections that might otherwise occur in the next weeks to sometime in the future … the further into the future the better.

It’s a commonly accepted truth that how well you do a thing will be a direct result of the amount of effort you are willing to put into doing the thing. Whether it’s work or a workout ... a conversation with someone or time alone on your computer … meditation or watching a movie ... You will only get out what you are willing to put in. And the thing you need to invest, to get the most out of anything you do, is mental effort. 

Qualia Nootropic Energy was designed to support mental energy, the resource you need to apply the effort needed to accomplish more of the things that are most important to you.  Learn more about the design and science behind the latest in our premier Qualia line of nootropics.

In September-October 2018, a 3-week sample of Qualia Life (formerly called Eternus) was sent to volunteers. Volunteers were selected to include a mix of people who were and were not currently taking Qualia Mind. No information was given on what product was intended to do, ingredients contained in the product, or expected responses. Instructions were to take 8 capsules with breakfast 5 days a week, with 2 off days, for 3 weeks. All participants were asked to complete a survey questionnaire after 5 days, 2 weeks, and 3 weeks. Seventy-one persons completed the 3 weeks of supplementation and provided responses to the survey. 

In 1958, Jack Preiss and Philip Handler published a scientific paper describing how NAD⁺ was made from niacin in three steps.(1) This pathway was later named the Preiss-Handler pathway after the co-discoverers. It describes the enzyme steps needed to convert niacin into the NAD⁺ molecule.

In this article, we’re going to introduce an indirect way of supporting NAD⁺. Rather than making more, this article will be teaching you about using less. Using less requires downregulating a protein called cluster of differentiation 38 (CD38 for short). When CD38 is not as active, less NAD⁺ is used by it. The result is higher NAD⁺ levels and greater NAD⁺ availability for important healthy aging uses.

In honor of Stress Awareness month we bring you twelve simple, yet effective, ways to get our bodies, minds, and souls back on track, especially when we are under high stress.

The NAD⁺ form of the molecule is required for certain cellular signaling reactions that change the way cells behave. Unlike redox, where the molecule is conserved, the NAD⁺ molecule is broken apart or “consumed” when used for signaling. It’s these NAD⁺ consumption uses that have been a main reason for the resurgence of scientific interest in strategies to boost NAD⁺.

We all age. But, we don’t all age at the same rate. From a bottom-up point of view, we are a complex colony of tens of trillions of individual cells. We care about what healthier cells allows the body to do better. Qualia Mitochondria+ is our solution to cell support for better aging. 

Gynostemma pentaphyllum (Southern Ginseng) is an herb attributed with having ginseng status. Until fairly recently Gynostemma pentaphyllum was used primarily in mountainous regions of southern China and northern Vietnam. It’s been described as the "immortality herb,” because people within Guizhou Province, where herbal teas made from the plant are consumed regularly, are said to have a history of unusual longevity. 

ElevATP® is a proprietary, clinically researched combination of a water extract of “ancient peat” (fossilized plants) and apple extract. The ancient peat contains 70 elements and is especially rich in carbon, magnesium, nitrogen, oxygen, and sulfur. ElevATP® is a clinically tested product with human studies for sports performance, body composition, and elevating ATP.

Strawberries are a good source of polyphenols. The seeds are an even better source. We made sure to source an extract standardized for at least 2% polyphenols. Studies of this extract suggest it might support healthy skin, weight, metabolism, and other functions needed for healthy aging.* Strawberry polyphenols would also be expected to support antioxidant defenses and overall cellular health.* But the main reason we included the strawberry seed extract is because it is a source of a specific flavonoid called tiliroside.

Citrus × sinensis is the group of oranges that includes the commonly eaten navel orange and the blood orange. The peels and fruit are a rich source of citrus bioflavonoids. But our interest went beyond just including a generic citrus bioflavonoid mixture. What we were really interested in is a specific polymethoxylated flavone called nobiletin. Nobiletin has been identified as clock-enhancing small molecule, so is a key nutrient to support body clock functions.

Rutin is a type of polyphenol called a flavonoid glycoside. It’s composed of quercetin and the disaccharide rutinose. It’s also called rutoside, quercetin-3-O-rutinoside and sophorin. While it’s found in a wide variety of plants, including citrus, foods with the highest concentrations of rutin include capers, black olives, buckwheat, and asparagus. The most common use of rutin has been for supporting healthy veins. But it does much more.

Apigenin belongs to the flavone class of polyphenol compounds. It is one of the more common flavones in the diet, found in many fruits and vegetables, including celery and parsley. It’s also found in high amounts in the flowers used to make chamomile tea.

β-Hydroxy-β-Methylbutyrate (HMB) is a metabolite of l-leucine (an essential amino acid). As we get older, muscle size, strength, and performance decline. This can occur even if we continue to exercise. HMB has been used as an ergogenic substance (i.e., something that supports improved sports performance) for more than 20 years, with most of the research focused on supporting muscle performance and helping muscles age better. 

Rosemary is a member of the mint family. Its common name derives from Latin and translates as “dew of the sea,” because it thrives close to the coast in dryer areas throughout the Mediterranean. It was used as a spice and folk medicine by Egyptians, Greeks, and Latin cultures. While rosemary contains a range of health-supporting polyphenols, including carnosol, carnosic acid, and rosmarinic acid, our main interest was in a triterpene in rosemary called ursolic acid, which supports muscle performance.

Kaempferia parviflora is found in the upper northeastern regions of Thailand. It is commonly called black ginger, because of the intense purple-black color and similar shape of the roots to ginger. The traditional use has been as a health tonic and energy enhancer leading to it sometimes being called “Thai ginseng.” The novel active constituents are polymethoxyflavonoids polyphenols. 

Theobroma cacao can be translated as chocolate, food of the gods. This tree is native to the tropical regions of the Americas. The beans are the source of the cocoa used to make chocolate. But this extract is more than simply a pleasure for our tastebuds. Over the past decade chocolate has had a blossoming reputation as being heart healthy. As it turns out, it might also be good for our mitochondrial structure and function.

Vitamin K is a family of structurally similar, fat-soluble vitamins. The two main members of the family are vitamin K1 and K2. Our interest in vitamin K was prompted when looking for compounds that might be able to rescue mitochondrial performance. This led us to source vitamin K2, ultimately as MK-7. 

The main role of vitamin B3 is to make NAD molecules. This is important because the NAD molecule sits at the crossroads of mitochondrial energy production (i.e., ATP), cellular repair and signaling, and cellular defenses. Unfortunately, NAD+ levels decrease with age. This is the bad news. The good news is that there are strategies that can be used to make more NAD+. One of these is vitamin B3.

L-tryptophan is an essential amino acid. This means the body cannot synthesize it: it must be obtained from the diet. It’s been known for decades that L-tryptophan has niacin equivalent activity in the body (i.e., we can make NAD⁺ molecules from it). L-tryptophan is unique because it’s the only way to build NAD⁺ that doesn’t start from vitamin B3. It does this by a de novo synthesis pathway, which creates a niacin molecule through a series of biological reactions. So, L-tryptophan’s inclusion would seem to be a natural fit in a formulation that wants to support boosting NAD⁺. 

BioVin® is a premium quality grape extract made from the juice, seeds, and skins of red grapes grown in France. It's rich in both trans-resveratrol and grape polyphenols.

Cinnamon is one of the world's oldest spices. Along with pepper and ginger, it was a big part of the spice trade between Asia and Europe. Cinnamon trees are native to India, Sri Lanka, Indonesia, and Burma. What we think of as cinnamon comes from the inner bark of several different tree species from the genus Cinnamomum. 

Ashwagandha is an Ayurvedic herb often referred to as “Indian ginseng.” Within this system of it was classified as a general tonic and strength promoting. Its uses included infusing energy and vigor in circumstances characterized by exhaustion or a lack of physical energy.